Canva Create: Uncharted
We reimagined the humble spreadsheet cell as a portal of possibility and built the whole design system around it. Motion borrowed from how cells behave, like selecting and filling, so the identity felt alive. The venue was designed as an uncharted world you could step into, with spaces like the Suite Shop and community portraits making it tangible. The system was flexible enough to stretch across everything from templates and TikToks to billboards and swag, so every touchpoint felt like part of the same world.
I worked across a range of touchpoints in the identity and rollout, but a key piece of my work was the finale, “Please Add the Widgets”. Over two weeks, I storyboarded, edited and animated the whole sequence to a song by Tom McGovern. I also sat in on rehearsals so the graphics lined up with the song’s structure and the live performance.
